Semester | Mand. | Option | Filières |
MA2, MA4 | x |
Lecture | .5 weekly |
Project | 1.5 weekly |
Study plan | Semester | Mand. | Option | Filières |
Management, technologie et entrepreneuriat 2020-21 | MA2 | x | ||
Management, technologie et entrepreneuriat 2020-21 | MA4 | x |
Cursus | Sem. | Type |
---|---|---|
Managmt, tech et entr. | MA2, MA4 | Obl. |
This project has two major parts.
The first part is an applied company and industry analysis of a firm as agreed upon by the student and her/his mentor. The format of the report is a detailed SWOTT (Strengths, Weaknesses, Opportunities, Threats, and (optionally) Trends) of the focal firm and its competitors in the context of the firm's identified industry. The identified industry need not correspond to the firm's overall classification nor its primary area of commerce; for example, an analysis of Nestlé does not have to be in terms of the company as a whole, but may instead be at the business-unit level (i.e. chocolate, coffee products, nutritional products, etc.). The student is wholly responsible for the research content of the report; while the mentor may choose to contribute information, it is neither mandatory nor expected. The student is, however, expected to interview two credible sources of information on the focal firm and its industry. This could be a competitor, an industry supplier, or a regulator.
The second part will be a series of skills-building seminars taking place throughout the semester. Three of these are basic sessions on writing academic and business reports. Since the final deliverables will be graded - in part - based upon the points discussed in this session, it is advisable to attend.
SWOT Analysis
Competitive Industry Analysis
The student is expected to meet at least one time with her/his mentor in order to establish the focal company and its relevant industry sector. In the research undertaking, the student is expected to interview two persons either in the focal firm or in a firm operating in the relevant industry sector.
The student will gather as much information on both focal firm and industry and perform a detailed SWOT analysis of the firm in context of its industry sector. The report is expected to be a minimum of 15 pages not including tables, figures, and references.
Final report (100%)
obligatoire
obligatoire
Cours
Lecture
Heure(s) hebdo x 14 semaines
Hour(s) per week x 14 weeks
H hebdo
H hebdo
Projet
Project
Heure(s) hebdo x 14 semaines
Hour(s) per week x 14 weeks
H hebdo
H hebdo
Pendant le semestre
During the semester
Session été
Session summer
ETE
ETE
obligatoire
obligatoire
Cours
Lecture
Heure(s) hebdo x 14 semaines
Hour(s) per week x 14 weeks
H hebdo
H hebdo
Projet
Project
Heure(s) hebdo x 14 semaines
Hour(s) per week x 14 weeks
H hebdo
H hebdo
Pendant le semestre
During the semester
Session été
Session summer
ETE
ETE
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